I’m Tori Lesikar — a creative and strategic storyteller with 15+ years of experience in digital, social, content, influencer, PR, and brand communications.

Previously, I pioneered and led social media, brand advertising, digital media, influencer, and celebrity programs at SOREL, where I helped build the brand’s digital presence from the ground up and expand its voice across new audiences. I also led high-profile collaborations with brands like Proenza Schouler, Supreme, + more — driving concept-to-launch execution across, marketing and PR.

My passion is helping brands craft stories that matter — and ensuring those stories are seen, shared, and talked about. From brand launches to high-heat celebrity moments, I specialize in blending creative storytelling with smart, strategic distribution across PR, media, influencer, and social channels. I'm deeply motivated by culture, trends, and emotion, and I believe the best work happens where creativity and business strategy meet.

As a creative, my aesthetic is refined, intentional, and distinctly thumb‑stopping. As a strategist, I bring a future-focused mindset to every brief, platform, and partnership. And as a manager, I prioritize building collaborative, supportive environments where teams are energized to do their best work.

My work has been featured in: