I’m Tori Lesikar — a creative and highly-strategic marketer with 15+ years of experience in digital, social, content, influencer, PR, and brand communications.
Currently, I lead social media, brand advertising, digital media, influencer, and celebrity programs at SOREL, where I’ve played a key role in building the brand’s digital presence from the ground up and expanding its voice across new audiences.

My passion is helping brands craft stories that matter — and ensuring those stories are seen, shared, and talked about. From brand launches to high-heat celebrity moments, I specialize in blending creative storytelling with smart, strategic distribution across PR, media, influencer, and social channels. I'm deeply motivated by culture, trends, and emotion, and I believe the best work happens where creativity and business strategy meet.

As a creative, my aesthetic is playful, thoughtful, and distinctly thumb-stopping. As a strategist, I bring a future-focused mindset to every brief, platform, and partnership. And as a manager, I prioritize building supportive, collaborative environments where teams are energized to do their best work.

My work has been featured in: