I’m Tori Lesikar, a creative and strategic storyteller with 15+ years of experience in digital, social, content, influencer, PR, and brand communications.

Previously, I pioneered and led social media, brand advertising, digital media, influencer, and celebrity programs at SOREL, where I helped build the brand’s digital presence from the ground up and expand its voice across new audiences. I also led high-profile collaborations with brands like Proenza Schouler, Supreme, and more, driving concept to launch execution across marketing and PR.

My passion is helping brands craft stories that matter, and ensuring those stories are seen, shared, and talked about. From brand launches to high heat celebrity moments, I specialize in blending creative storytelling with smart, strategic distribution across PR, media, influencer, and social channels. I'm deeply motivated by culture, trends, and emotion, and I believe the best work happens where creativity and business strategy meet.

As a creative, my aesthetic is refined, intentional, and distinctly thumb stopping. As a strategist, I bring a future focused mindset to every brief, platform, and partnership. And as a manager, I prioritize building collaborative, supportive environments where teams are energized to do their best work.

My work has been featured in: