SS18

SHOT BY: JUSTIN BETTMAN

STYLED BY: JENNA TUSO

Launched in 2016 to fill an EOY social content gap, I created #GETGIFTED 12 Days of SOREL Giveaways. Throughout the years we’ve partnered with Popsugar to create white label assets to support this program. In AW 2021, we decided to bring the project back in house and concept, shoot, style and design everything ourselves — along with renaming the program #SORELSZN as a modern refresh with a target being the SOREL Zillennials audience.