SOREL × Aries
SOREL’s functional design collides with Aries’ irreverent London streetwear edge in this collaboration. The centerpiece, the Callsign Horizon sneaker, features a zip-off gaiter and a nature-inspired pattern that blurs the line between rugged exploration and bold street style.
I worked directly with Aries’ co-founders throughout the development phase, collaborating on the creative direction and early plans for the London launch. My role centered on bridging teams, driving alignment, and ensuring the partnership authentically reflected both SOREL’s outdoor heritage and Aries’ subcultural roots.