SOREL × Neighborhood
When SOREL’s rugged outdoor heritage meets Neighborhood’s Tokyo-street cred, the result is pure next-level synergy. This capsule merges SOREL’s all-terrain craftsmanship with Neighborhood’s bold graphic language and subcultural influence, anchored by a silhouette featuring a zip-off gaiter and nature-inspired patterning that bridges trail and street.
I helped lead the collaboration through its development phase, managing communication between the U.S. and Japan teams while helping shape the creative narrative and ensuring brand alignment. My role centered on building cohesion across markets and laying the foundation for a launch that resonates as strongly on Mt. Hood as it does in Shibuya.